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Tim Petrick to join Top Ski Brand Rossignol
19/06/2009 13:25:17
Announced this Thursday Industry Veteran tim Pettrick will take over the job of VP of Global Sales & Marketing for Rossignol which includes overseeing popular brands Dynastar, Lange, Look and Rossignol. Petrick will be based at the company’s Global head office in Moirans, France
“Rossignol is arguably the greatest brand in the history of skiing,” said Petrick. “It’s an incredible honor to be associated with Rossignol, and it is a responsibility I take very seriously. Dynastar, Lange and Look are also true legacy brands and are critical components of our future success.”
With a breadth of experience in the winter sports industry stretching over 35 years Petrick most recent position was that of VP of Global sales for K2 sports. Petrick was a three-time member of the Professional Ski Instructors of America National Alpine Demo Team, Director and head coach of the Aspen Ski Club, Associate Publisher of Powder Magazine, General Manager of Olin Skis and Executive Vice President of Booth Creek Ski Holdings. He is also a published sports photographer and has authored numerous articles and two books on the sport of skiing.
“This exciting news is an important step in the re-alignment of the Rossignol Group to become a stronger, more focused, more profitable winter-equipment company,” said CEO, Bruno Cercley. “I chose to hire Tim because he brings incredible passion as well as proven sales, marketing and brand-management experience. His input will strengthen all of our brands, improve our product planning and deliver more value to the Rossignol Group’s retailers and consumers around the world."
Those renting skis online at websites like Snowbrainer.com will be familiar with the Rossignol Brand. Many of the 240+ rental shops across European ski resorts working with Snowbrainer.com stock Rossignol and Dynastar Skis. Last season one of the most popular requests was for the Rossignol Bandit SC80 men’s skis and the Rossignol Phantom & Rossignol Attraxion III for women. These skis fall within the ‘Gold’ category a popular choice for 6 or more days rental as customers can change skis midweek allowing them to test drive different models and ski on equipment appropriate for the conditions at no extra charge.
With belts tightening for the 2009/10 season savvy customers will be more likely to go online looking for good quality equipment to rent at affordable prices. For the 2009/10 ski season Snowbrainer.com will be working with many shops in France, Italy, Austria, Switzerland, Andorra, Spain, Germany and Bulgaria who will be stocking adults skis to include the latest Dynastar Exclusive Pro, Rossignol Bandit SC80, Rossignol Bandit B80W . Children’s skis for rental will include Dynastar Team Legend, Rossignol Radical J and the popular Rossignol Robot.
The Rossignol Group is owned by Cercley and the Chartreuse et Mont Blanc Company. Brand labels include Rossignol, Dynastar, Lange, Look and Kerma ski and snowboard brands. The Group’s global headquarters is based in Moirans, France with production facilities in France, Spain and Italy. Its products are distributed around the world. The Group’s announced intentions are to focus on its core competencies to best serve the winter sports equipment market. To achieve this strategy, the company announced a large reduction in force and model consolidation earlier this year.
Alexi
Ski & Snowboard NEWS bought to you by snowbrainer.com online ski hire
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